A set of images that display a tangible product for the purpose of its sale.
Customers want to see a product before even walking into the store. They usually access such information online, on websites either through a computer, or a mobile device, like a smartphone or a tablet.
Customers like to view the product from different angles, under a clear and neutral light, possibly in several color variations. Depending on the product, they would also like to see it on a model, whether a person, or a room, or a wall.
E-commerce photographs are meant to help the customer in visualizing the product, and form a good idea whether it fits their need and taste. For that reason, catalog photographs are extremely important to any e-commerce business, as they are the only access the customer has to the product before the purchase.
E-commerce photographs need careful lighting, as they need to faithfully reproduce shape, colors and proportions. When applicable, multiple shots at different angles are preferred, including 360-degree animations.
To function on your website or e-commerce platform, e-commerce photographs are prepared on pure-white backgrounds most of the times. The images also need to be clear, sharp, and resized correctly, so as to improve the page load time of your store.
Who needs e-commerce photographs?
What can I do with e-commerce photographs?
While the primary goal of catalog photographs is to use them in an online catalog, they can also be used in online marketing campaigns, including ads and social media advertisement.
How much does it cost?
Cost depends very much by the typology and size of the product, quantity of items to photograph, number of variations to generate, whether the session can be done in studio or has to be done on location, and whether a model is required for hire.