A set of images that display a tangible product for the purpose of its sale.
Customers want to see a product before even walking into the store. They usually access such information online, on websites either through a computer, or a mobile device, like a smartphone or a tablet.
Customers like to view the product from different angles, under a clear and neutral light, possibly in several color variations. Depending on the product, they would also like to see it on a model, whether a person, or a room, or a wall.
Catalog photographs are meant to help the customer in visualizing the product, and form a good idea whether it fits their need and taste. For that reason, catalog photographs are extremely important to any product selling business, as they help improving conversion rate and customer satisfaction. In other words, more sales, and happier customers.
Catalog photographs need careful lighting, as they need to faithfully reproduce shape, colors and proportions. When applicable, multiple shots at different angles are preferred, including 360-degree animations.
To function on your website or e-commerce platform, catalog photographs are prepared on pure-white backgrounds most of the times. The images also need to be clear, sharp, and resized correctly, so as to improve the page load time of your store.
Who needs catalog photographs?
Anyone who sells, or plans to sell, a tangible product and wants to expand their customer reach online, either through their own website, or using an e-commerce platform, like Amazon, Etsy, eBay, Shopify, Bigcommerce, Volusion, and more.
Catalog photographs serve well artists (ceramic, jewelry, stone, wood, iron…), brewers, winemakers, homemade bottled and canned goods, tool makers, inventors, corporate departments, and many more.
What can I do with catalog photographs?
While the primary goal of catalog photographs is to use them in an online catalog, they can also be printed in brochures and other marketing material. They can be used in online marketing campaigns, including ads and social media advertisement.
How much does it cost?
Cost depends very much by the typology and size of the product, quantity of items to photograph, number of variations to generate, whether the session can be done in studio or has to be done on location, and whether a model is required for hire.